{
  "id": 3110774,
  "name": "American Travel & Hotel Directory Company, Assignee, for value of Henry Sweetsson, Inc., Appellant, v. Espy Curtis, Individually, and trading as Espy Curtis Company, Appellee",
  "name_abbreviation": "American Travel & Hotel Directory Co. v. Curtis",
  "decision_date": "1925-02-11",
  "docket_number": "Gen. No. 29,172",
  "first_page": "236",
  "last_page": "245",
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      "cite": "236 Ill. App. 236"
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  "last_updated": "2023-07-14T19:19:53.610649+00:00",
  "provenance": {
    "date_added": "2019-08-29",
    "source": "Harvard",
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    "judges": [],
    "parties": [
      "American Travel & Hotel Directory Company, Assignee, for value of Henry Sweetsson, Inc., Appellant, v. Espy Curtis, Individually, and trading as Espy Curtis Company, Appellee."
    ],
    "opinions": [
      {
        "text": "Mr. Justice Taylor\ndelivered the opinion of the court.\nThis is an appeal from a judgment in the municipal court of Chicago that the plaintiff, American Travel & Hotel Directory Company, take nothing in its suit against the defendant, Espy Curtis. The suit was brought by the plaintiff as assignee of Henry Sweets-son, Inc., upon an alleged contract for advertising which had been signed by the plaintiff and mailed to 1 Sweetsson.\nThe plaintiff alleged in its statement of claim that the defendant on October 26, 1922, by means of a printed contract signed by the defendant, promised to pay $50 a year for a period of three years for certain classified advertising in the American Travel Book and Hotel Directory; that the advertising was inserted in the directory for the year 1923, but the defendant refused to pay therefor. The defendant filed an affidavit of merits, and therein denied that he had ever entered into the contract or made the promise set forth in the plaintiff\u2019s statement of claim. On the trial, which was before the court without a jury, a printed document, somewhat in the nature of a folder, issued by Henry Sweetsson, Inc., consisting of five printed and one blank page, one page being signed by the defendant, was introduced in evidence, and the signature of the defendant thereon admitted.\nIt is the theory of the defendant that the text of \u2022the folder \u201cwas not set out in a clear and straightforward manner, but was directly calculated to deceive and mislead the party by whom it was received, and for that reason there was no meeting of the minds\u201d; that it was so worded and arranged that it would lead the average person to believe that he was doing the sender a favor in furnishing the information for the benefit of those who would have occasion to refer to the plaintiff\u2019s publication; and that the defendant signed the folder 'with no intention to enter into a contract, and that, therefore, the folder was a fraudulent representation, and though signed by the defendant did not give rise to a contract.\nIt is the theory of the plaintiff that the signed document constitutes a valid and subsisting contract between the parties; that even though the defendant did not read carefully all the terms therein, or did not even know of their existence, or did not choose to read them, still, as a matter of law, he was bound by the obligations therein expressed.\nThe plaintiff was in the business of publishing and distributing travel and hotel publications, with offices in New York City, and Henry Sweetsson, Inc., having become indebted to the plaintiff on January 15, 1923, assigned to the plaintiff the contract here sued upon. The defendant was in the business of making and selling automatic egg cookers and timers, and A certain kinds of kitchen utensils. His place of business was located in Chicago, but he sold his manufactured articles throughout the United States. He had been in that business since 1893.\nSome years prior to the time of the matter herein involved, the defendant had had an advertisement in a business directory issued by the plaintiff;. that was a $3 listing of the defendant and his business, merely giving his address and location. The defendant testified that his advertising is chiefly confined to the \u201cHotel Monthly\u201d; that only occasionally he advertised in other publications or directories.\nHenry Sweetsson, Inc., on September 1, 1922, sent the folder containing the disputed contract to the defendant, and on October 26, 1922, the defendant having filled it out and signed it, mailed it back to Henry Sweetsson, Inc. As we have said, it contains six-pages. The first page purports to be a letter written by Henry Sweetsson to the defendant. It begins by reciting that the writer finds the defendant\u2019s name in its files as catering to certain kinds of trade, and then, typewritten in red ink, is the question, \u201cDoes it belong there?\u201d following which there is a blank in which the defendant wrote in ink, \u201cYes.\u201d The letter then, in a paragraph of seven lines, informs the defendant that Sweetsson desires to O. K. defendant\u2019s card, so that he may be kept posted, and informs him that the writer desires to help him revise his mailing lists, etc. It says, \u201cNow, we are promoting a \u2018buyers\u2019 annual.\u2019 Inside this letter we tell you about it.\u201d Then follows this:\n\u201cNaturally we would like your display advertisement therein; but at least we feel you should support us to the extent of a brief history of your line of activity; what you sell and how.\n\u201cSo, we thank you in advance for carefully read-\u201d ing over, then filling out and returning this form at once.\u201d\nThe most that can be attributed to that page of the folder, which purports itself to be a complete letter, with the date and address at the top and the signature at the bottom, is a request for information as to the defendant\u2019s business, and suggesting that the .writer would like to have the defendant do some advertising in the Buyers\u2019 Annual. Pages 2 and 3 contain lists of manufactured articles under the title, \u201cCheck Listings You Desire Your Name and Address To Appear Under In This Directory.\u201d Three of the articles therein mentioned are checked off by the defendant in ink \u2014 egg timer, kitchen equipment and kitchen utensils.\nPage 4 is in the form of a letter. It is as follows:\n\u201cHenry Sweetsson, Inc., 1133 Broadway, New York City, N. Y. In accordance with your proposal, printed elsewhere herewith, to produce a hotel buyers\u2019 guide as a supplement to the travel book (and for free insertion, as offered by you in your hotel letter) we avail ourselves of the opportunity for listings therein and in addition to the classifications we have indicated as desirous of, having our name, address, etc., recorded under, furnish the following data to aid you in preparing the proposed paragraph description of our activities.\nWrite Plainly\n\u201cName under which our business is conducted.......\nEspy Curtis & Co.\nStreet address. 158 N. Ashland, City cmd State, Chicago, III. Year established. 1893 Invented Egg Boiler.\nDo you sell hotels direct, or through jobbers, or through local distributors? (Say Which) All\nIf direct, do you extend reasonable credit on satisfactory reference, or require cash with order, or C. 0. D.? (Say Which) 30 days\nDo you furnish catalogue or printed literature, and on what subjects? Yes, Automatic Egg Boilers and schedule of time to boil.\nWhat other subjects, not included in items checked, do you deal in, that a special heading may be created to better represent your service to hotel buyers?............................\nDo you control the sale, locally or generally, of any special merchandise? If so state territory and article......................\nDo you maintain branch offices or distributing depots and where? No\nNotice \u2014 The above information (and subjects cheeked) to our best knowledge and belief, cover our activities of interest to hotel operators and buyers. It is furnished that you may prepare therefrom, to conform with your requirements such representation for our business, as in your judgment will best serve our purpose in soliciting trade from hotels, etc. No acknowledgment of the co-operative support, or \u2018advance proof\u2019 of the listings and paragraph description of our representation is required.\u201d\nSigned, \u201cEspy Curtis, Proprietor,\nOct. 26/22 (Date of Mailing).\u201d\nOn the last page appear the words, \u201cour proposition.\u201d Then appear the words, \u201cfor advertising in THE HOTEL SUPPLY SECTION OF THE TRAVEL BOOK.\u201d There then appears a paragraph announcing that the travel book would carry a section of hotel supply announcements and recommendations of where to secure almost every line of merchandise or service needful to hotels, clubs, etc., and a short description of the supply houses, so designed that a buyer may conveniently turn to a given locality and get necessary information.\nFollowing is this:\n\u201cTo successfully produce the travel book it is deemed advisable to have a reasonable number of signed orders in the way of pledges of support for three years duration; orders which are irrevocable; orders which will justify the annual production and the expense of compilation, type setting, paper, press work, binding, etc. Your order on this form must be given and is accepted solely on that basis, and cancellation after three years guaranteed support, must be by registered mail, before January first prior to the publication of the subsequent edition so that both parties to this order are put on timely notice of its termination. These conditions are embodied herein, so that there may be no misunderstanding and unpleasantness ; for, after all, a contract is only a meet- \u25a0 ing of minds and must be fair to both sides.\u201d\nUnderneath the latter paragraph the rates for advertising are set forth, classified advertising being provided for as follows:\n\u2018 \u2018 Approximately 100 words, prepared by the publishers, from data contained on this order, and properly classified according to the name and activities of the advertiser, with revisions, from time to time, as necessary, $50.00 a year.\u201d\nIt then contains the following:\n\u201cPayments to be made promptly as due on each annual edition of the travel book as published and if so made, (in consideration of this three year contract) free duplication of the service will be made during the life of this order, in the quarterly hotel letter\nIn anticipation of your immediately forthcoming support, we thank you.\nHenry Sweetsson, Inc.\u201d\nIt is the contention of the defendant that \u201ca careful examination of the original document will convince the court that it was conceived in fraud and was cleverly worked out to trap the unwary\u201d\u2019 There is no doubt that the essential elements of what is offered and what purports to be accepted by reason of the defendant\u2019s signature are scattered and do not appear in that immediate conjunction found in contracts generally; and that as a result of that abnormal con\u2022dition, an average reading of the folder would not give rise to any clear notion that a contract was solicited and provided for. It is claimed for the plaintiff that there is a specific offer to do certain things for a certain price, and that, upon being signed, there arose a promise to pay a certain amount. Of course, what the signer thought of it and about it, and as to just what it meant when he read it, are all negligible, provided it was a document reasonably comprehensible to the average mind. The whole matter was begun and concluded by correspondence, and so it only remained for the court to interpret the signed document.\nMany cases have been cited going to show that it is the law that contracts may be avoided for fraud in their procurement. Acme Food Co. v. Older, 64 W. Va. 255, 17 L. R. A. (N. S.) 807; Great Northern Mfg. Co. v. Brown, 113 Me. 51, 92 Atl. 993. But here, as the folder was sent by mail to the defendant and no influences were used to persuade him to sign it other than those which arose from a reading of the document, a new question arises; that is, whether a document may be so formulated as in and of itself to constitute what may be called a fraud or cheat. It is the law, generally, that a man is bound by the papers that he signs, even though he did not read them.\nIn Black v. Wabash, St. L. & P. Ry. Co., 111 Ill. 351, the court said:\n\u201cWhere a party of mature years and sound mind, being able to read and write, without any imposition or artifice to throw him off his guard, deliberately signs a written agreement without informing himself of the nature of its contents, he will nevertheless be bound, for in such case the law will riot permit him to allege, as a matter of defense, his ignorance of that which it was his duty to know, particularly when the means of information are within his immediate reach, and he neglects to avail himself of them.\u201d\nIn Fivey v. Pennsylvania R. Co., 67 N. J. L. 627, the court said: \u201cThe fact that the plaintiff did not choose to read the paper, or the material parts of it, before signing, or did not know its contents at the time, cannot, in the absence of actual fraud, relieve him of his obligation.\u201d Rice v. Dwight Mfg. Co., 2 Cush. (Mass.) 80.\nIf the defendant did not understand what he was signing, normally, it would be his duty to refrain from signing it or make inquiries as to what it meant, and not, to use the language in Standard Mfg. Co. v. Slot, 121 Wis. 14, 24, \u201cthrow upon the courts the burden of protecting him from consequences of his imprudence.\u201d Dixon v. Clayville, 44 Md. 573.\nIn Taylor v. Turley, 33 Md. 500, the court said:\n\u201cThe contract must be construed by the natural and fair import of its terms, without reference to the hardship it may visit on the parties.\u201d\nIn 6 R. C. L. 624, the law is stated as follows:\n\u201cIt is the duty of every contracting party to learn and know its contents before he signs and delivers it. He owes this duty to the other party to the contract, because the latter may, and probably will, pay his money and shape his action in reliance upon the agreement. To permit a party when sued on a written contract to admit that he signed it * * * but did not read it or know its stipulations, would absolutely destroy the value of all contracts.\u201d Chicago, R. I. & P. Ry. Co. v. Hamler, 215 Ill. 525.\nIn the instant case, the defendant said in words above his signature, \u201cIn accordance with your proposal printed elsewhere herewith * * * we avail ourselves of the opportunity for listings therein,\u201d and then said, that, in addition to the classifications already indicated, he furnishes \u201cdata to aid you in preparing the proposed paragraph description of our activities.\u201d The proposal, it is claimed, is the text as it appears on the last page, where the purpose of the hook to be issued was stated, and where the defendant is informed that in order that the book may, be successfully produced \u201cit is deemed advisable to have a reasonable number of signed orders in the way of pledges of support for three years duration; orders which are irrevocable; orders which will justify the annual production and the expense of compilation,\u201d etc. It then recites, further, \u201cTour order on this form must be given and is accepted solely on that basis.\u201d\nThe words, \u201cIn accordance with your proposal, printed elsewhere herewith, to produce a hotel buyers\u2019 guide,\u201d it is claimed, refer to the contents of the last page. But, on the last page, the word \u201cproposal\u201d does not appear. It is true there are the words, \u201cOur Proposition for advertising in the Hotel Supply Section of the Travel Book * * * and the .Quarterly Hotel Letter.\u201d Is that what is referred to by the words, \u201cto produce a hotel buyers\u2019 guide as a supplement to the Travel Book?\u201d In the signed letter, the words are, \u201ca hotel buyers\u2019 guide.\u201d In \u201cOur Proposition,\u201d the words are, \u201cHotel Supply Section of the Travel Book.\u201d It may be claimed that the first refers to the second, but it is impossible, with reasonable certainty, to say that it does.\nIt will be seen, therefore, that the document in question is very difficult to understand. It is in many ways ambiguous and incapable of rational interpretation. It does not suggest that its unusual form and order of words were the result of ignorance, but rather of premeditated ingenuity. To hold that the defendant\u2019s signature bound him in some specific sum for the advertisement in question does not seem to be justified. In the first place, it is a serious question whether, upon the closest analysis and a reasonable interpretation, any contract was entered into, and in the second place, it is only fair to say that, even if by a strained interpretation a contract may be found therein, the document, taken as a whole, demonstrates that it was intended to deceive, and did deceive; and, as a result, there was no meeting of minds, and so no binding contract.\nThe judgment, therefore, will be affirmed.\nAffirmed.\nO\u2019Connor, P. J., and Thomson, J., concur.",
        "type": "majority",
        "author": "Mr. Justice Taylor"
      }
    ],
    "attorneys": [
      "Teller, Levit, Silvertrust & Levi, for appellant; Morris K. Levinson, of counsel.",
      "Gardner & Carton, for appellee."
    ],
    "corrections": "",
    "head_matter": "American Travel & Hotel Directory Company, Assignee, for value of Henry Sweetsson, Inc., Appellant, v. Espy Curtis, Individually, and trading as Espy Curtis Company, Appellee.\nGen. No. 29,172.\nContracts \u2014 when meeting of minds not shown. In an action upon an alleged contract for advertising where the proposition signed by defendant was very difficult to understand and in many ways ambiguous and incapable of rational interpretation and its form suggested premeditated ingenuity rather than ignorance, held that the document, even if a contract could be found therein, demonstrates that it was intended to deceive and did deceive and therefore there was no meeting of minds and! no binding contract.\nAppeal by plaintiff from the Municipal Court of Chicago; the Hon. James J. O\u2019Toole, Judge, presiding. Heard in the third division of this court for the first district at the March term, 1924.\nAffirmed.\nOpinion filed February 11, 1925.\nTeller, Levit, Silvertrust & Levi, for appellant; Morris K. Levinson, of counsel.\nGardner & Carton, for appellee."
  },
  "file_name": "0236-01",
  "first_page_order": 294,
  "last_page_order": 303
}
