{
  "id": 929244,
  "name": "SANTA FE CUSTOM SHUTTERS & DOORS, INC., Plaintiff-Appellee/Cross-Appellant, v. HOME DEPOT U.S.A., INC., Defendant-Appellant/Cross-Appellee, and Santa Fe Custom Shutters & Doors, Inc., Plaintiff-Appellee, v. Home Depot, Inc., a Georgia corporation, Defendant-Appellant",
  "name_abbreviation": "Santa Fe Custom Shutters & Doors, Inc. v. Home Depot U.S.A., Inc.",
  "decision_date": "2005-03-04",
  "docket_number": "Nos. 24,203, 23,825",
  "first_page": "524",
  "last_page": "537",
  "citations": [
    {
      "type": "official",
      "cite": "137 N.M. 524"
    },
    {
      "type": "parallel",
      "cite": "113 P.3d 347"
    },
    {
      "type": "parallel",
      "cite": "2005-NMCA-051"
    }
  ],
  "court": {
    "name_abbreviation": "N.M. Ct. App.",
    "id": 9025,
    "name": "Court of Appeals of New Mexico"
  },
  "jurisdiction": {
    "id": 52,
    "name_long": "New Mexico",
    "name": "N.M."
  },
  "cites_to": [
    {
      "cite": "118 N.M. 203",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1563516
      ],
      "weight": 2,
      "year": 1994,
      "pin_cites": [
        {
          "page": "211",
          "parenthetical": "discussing standards for awarding punitive damages in breach of contract eases"
        },
        {
          "page": "308",
          "parenthetical": "discussing standards for awarding punitive damages in breach of contract eases"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/118/0203-01"
      ]
    },
    {
      "cite": "1997-NMCA-092",
      "category": "reporters:neutral",
      "reporter": "NMCA",
      "case_ids": [
        18374
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "\u00b6\u00b6 34-36"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/124/0012-01"
      ]
    },
    {
      "cite": "300 F.Supp.2d 250",
      "category": "reporters:federal",
      "reporter": "F. Supp. 2d",
      "case_ids": [
        9288197
      ],
      "opinion_index": 0,
      "case_paths": [
        "/f-supp-2d/300/0250-01"
      ]
    },
    {
      "cite": "106 N.M. 726",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        707293
      ],
      "weight": 2,
      "year": 1988,
      "pin_cites": [
        {
          "page": "732",
          "parenthetical": "observing that \"[p]arties to a contract may negotiate and bargain for provisions which are beneficial to them\" and declining to apply common-law implied covenant of good faith and fair dealing to override express provision making insurance agency terminable at will"
        },
        {
          "page": "1111",
          "parenthetical": "observing that \"[p]arties to a contract may negotiate and bargain for provisions which are beneficial to them\" and declining to apply common-law implied covenant of good faith and fair dealing to override express provision making insurance agency terminable at will"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/106/0726-01"
      ]
    },
    {
      "cite": "2003-NMCA-140",
      "category": "reporters:neutral",
      "reporter": "NMCA",
      "case_ids": [
        77151
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "\u00b6 19"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/134/0725-01"
      ]
    },
    {
      "cite": "95 N.M. 340",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1575597
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "343"
        },
        {
          "page": "248"
        },
        {
          "parenthetical": "holding that UCC law of restrictive endorsements is sufficiently comprehensive and detailed to exclude common-law exceptions which are not mentioned"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/95/0340-01"
      ]
    },
    {
      "cite": "108 N.M. 467",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1592873
      ],
      "weight": 2,
      "year": 1989,
      "opinion_index": 0,
      "case_paths": [
        "/nm/108/0467-01"
      ]
    },
    {
      "cite": "114 N.M. 706",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        731671
      ],
      "weight": 2,
      "year": 1992,
      "pin_cites": [
        {
          "page": "709-10",
          "parenthetical": "discussing \"primary purpose\" test"
        },
        {
          "page": "803-04",
          "parenthetical": "discussing \"primary purpose\" test"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/114/0706-01"
      ]
    },
    {
      "cite": "328 S.C. 475",
      "category": "reporters:state",
      "reporter": "S.C.",
      "case_ids": [
        511596
      ],
      "weight": 2,
      "year": 1997,
      "opinion_index": 0,
      "case_paths": [
        "/sc/328/0475-01"
      ]
    },
    {
      "cite": "1999-NMSC-027",
      "category": "reporters:neutral",
      "reporter": "NMSC",
      "case_ids": [
        257755
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "\u00b6 39"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/127/0426-01"
      ]
    },
    {
      "cite": "76 N.M. 595",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        8503847
      ],
      "weight": 2,
      "year": 1966,
      "pin_cites": [
        {
          "page": "601"
        },
        {
          "page": "204"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/76/0595-01"
      ]
    },
    {
      "cite": "109 N.M. 249",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1590349
      ],
      "weight": 2,
      "year": 1989,
      "pin_cites": [
        {
          "page": "255-56",
          "parenthetical": "distinguishing \" 'wrongful' \" breaches of contract sufficient to support an award of punitive damages from breaches \"committed intentionally for legitimate business reasons or those that are the result of inadvertence\""
        },
        {
          "page": "998-99",
          "parenthetical": "distinguishing \" 'wrongful' \" breaches of contract sufficient to support an award of punitive damages from breaches \"committed intentionally for legitimate business reasons or those that are the result of inadvertence\""
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/109/0249-01"
      ]
    },
    {
      "cite": "115 N.M. 739",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        725486
      ],
      "weight": 2,
      "pin_cites": [
        {
          "page": "744"
        },
        {
          "page": "411"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/115/0739-01"
      ]
    },
    {
      "cite": "214 P. 585",
      "category": "reporters:state_regional",
      "reporter": "P.",
      "year": 1923,
      "pin_cites": [
        {
          "page": "586-87",
          "parenthetical": "stating the rule that the reviewing court may assume that incompetent evidence was relied upon by a trial court where it \"was the only evidence on the subject, or was evidence, without which the court could not properly have reached the result announced\""
        }
      ],
      "opinion_index": 0
    },
    {
      "cite": "28 N.M. 463",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        8842616
      ],
      "year": 1923,
      "pin_cites": [
        {
          "page": "467",
          "parenthetical": "stating the rule that the reviewing court may assume that incompetent evidence was relied upon by a trial court where it \"was the only evidence on the subject, or was evidence, without which the court could not properly have reached the result announced\""
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/28/0463-01"
      ]
    },
    {
      "cite": "247 N.E.2d 177",
      "category": "reporters:state_regional",
      "reporter": "N.E.2d",
      "year": 1969,
      "pin_cites": [
        {
          "page": "181-82",
          "parenthetical": "observing that \"[w]here an objection has been made to the evidence and overuled, [sic] it cannot be presumed that the evidence did not enter into the court's consideration. The ruling itself indicates that the court thought the evidence proper\""
        }
      ],
      "opinion_index": 0
    },
    {
      "cite": "108 Ill.App.2d 1",
      "category": "reporters:state",
      "reporter": "Ill. App. 2d",
      "case_ids": [
        1595834
      ],
      "year": 1969,
      "pin_cites": [
        {
          "parenthetical": "observing that \"[w]here an objection has been made to the evidence and overuled, [sic] it cannot be presumed that the evidence did not enter into the court's consideration. The ruling itself indicates that the court thought the evidence proper\""
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/ill-app-2d/108/0001-01"
      ]
    },
    {
      "cite": "76 N.M. 255",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        8501708
      ],
      "weight": 4,
      "year": 1966,
      "pin_cites": [
        {
          "page": "256",
          "parenthetical": "noting the general rule that the district court may be presumed to have disregarded incompetent evidence"
        },
        {
          "page": "229",
          "parenthetical": "noting the general rule that the district court may be presumed to have disregarded incompetent evidence"
        },
        {
          "page": "257"
        },
        {
          "page": "230"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/76/0255-01"
      ]
    },
    {
      "cite": "122 N.M. 148",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        322283
      ],
      "weight": 2,
      "opinion_index": 0,
      "case_paths": [
        "/nm/122/0148-01"
      ]
    },
    {
      "cite": "1996-NMSC-043",
      "category": "reporters:neutral",
      "reporter": "NMSC",
      "pin_cites": [
        {
          "page": "\u00b627"
        }
      ],
      "opinion_index": 0
    },
    {
      "cite": "179 F.2d 377",
      "category": "reporters:federal",
      "reporter": "F.2d",
      "case_ids": [
        1255867
      ],
      "pin_cites": [
        {
          "page": "379"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/f2d/179/0377-01"
      ]
    },
    {
      "cite": "2001-NMCA-097",
      "category": "reporters:neutral",
      "reporter": "NMCA",
      "case_ids": [
        183084
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "\u00b6 18"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/131/0241-01"
      ]
    },
    {
      "cite": "120 N.M. 361",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1558867
      ],
      "weight": 2,
      "pin_cites": [
        {
          "page": "363-64"
        },
        {
          "page": "781-82"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/120/0361-01"
      ]
    },
    {
      "cite": "2000-NMSC-029",
      "category": "reporters:neutral",
      "reporter": "NMSC",
      "case_ids": [
        1217160
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "\u00b624"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/129/0586-01"
      ]
    },
    {
      "cite": "1999-NMSC-010",
      "category": "reporters:neutral",
      "reporter": "NMSC",
      "case_ids": [
        257742
      ],
      "weight": 3,
      "pin_cites": [
        {
          "page": "\u00b628"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/127/0020-01"
      ]
    },
    {
      "cite": "269 N.J.Super. 531",
      "category": "reporters:state",
      "reporter": "N.J. Super.",
      "case_ids": [
        614313
      ],
      "weight": 2,
      "year": 1993,
      "pin_cites": [
        {
          "parenthetical": "observing that a distributorship agreement expressly imposed a duty on the distributor to use best efforts to promote the sale of the manufacturer's products"
        },
        {
          "page": "83",
          "parenthetical": "observing that a distributorship agreement expressly imposed a duty on the distributor to use best efforts to promote the sale of the manufacturer's products"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nj-super/269/0531-01"
      ]
    },
    {
      "cite": "400 A.2d 1221",
      "category": "reporters:state_regional",
      "reporter": "A.2d",
      "year": 1979,
      "pin_cites": [
        {
          "parenthetical": "construing New Jersey Consumer Fraud Act and observing that \"[t]he legislative concern was the victimized consumer, not the occasionally victimized seller\""
        }
      ],
      "opinion_index": 0
    },
    {
      "cite": "167 N.J.Super. 417",
      "category": "reporters:state",
      "reporter": "N.J. Super.",
      "case_ids": [
        914667
      ],
      "year": 1979,
      "pin_cites": [
        {
          "parenthetical": "construing New Jersey Consumer Fraud Act and observing that \"[t]he legislative concern was the victimized consumer, not the occasionally victimized seller\""
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nj-super/167/0417-01"
      ]
    },
    {
      "cite": "120 N.M. 133",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1558923
      ],
      "weight": 2,
      "year": 1995,
      "opinion_index": 0,
      "case_paths": [
        "/nm/120/0133-01"
      ]
    },
    {
      "cite": "107 N.M. 100",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        1597068
      ],
      "weight": 2,
      "year": 1988,
      "pin_cites": [
        {
          "page": "102"
        },
        {
          "page": "348"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/107/0100-01"
      ]
    },
    {
      "cite": "67 N.M. 72",
      "category": "reporters:state",
      "reporter": "N.M.",
      "case_ids": [
        2717056
      ],
      "weight": 2,
      "year": 1960,
      "pin_cites": [
        {
          "page": "76",
          "parenthetical": "observing that it is improper for a trial court to make findings as to legal conclusions"
        },
        {
          "page": "651",
          "parenthetical": "observing that it is improper for a trial court to make findings as to legal conclusions"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/67/0072-01"
      ]
    },
    {
      "cite": "51 S.W.3d 828",
      "category": "reporters:state_regional",
      "reporter": "S.W.3d",
      "case_ids": [
        9499385
      ],
      "year": 2001,
      "pin_cites": [
        {
          "page": "839"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/sw3d/51/0828-01"
      ]
    },
    {
      "cite": "2004-NMSC-035",
      "category": "reporters:neutral",
      "reporter": "NMSC",
      "case_ids": [
        1224660
      ],
      "weight": 6,
      "pin_cites": [
        {
          "page": "\u00b624"
        },
        {
          "page": "\u00b6 24"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/136/0630-01"
      ]
    },
    {
      "cite": "1998-NMCA-141",
      "category": "reporters:neutral",
      "reporter": "NMCA",
      "case_ids": [
        834267
      ],
      "weight": 6,
      "pin_cites": [
        {
          "page": "\u00b68"
        },
        {
          "page": "\u00b6 8"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/nm/125/0779-01"
      ]
    },
    {
      "cite": "804 F.2d 860",
      "category": "reporters:federal",
      "reporter": "F.2d",
      "case_ids": [
        1662725
      ],
      "weight": 2,
      "pin_cites": [
        {
          "page": "863"
        },
        {
          "page": "863-64",
          "parenthetical": "rejecting the argument that the provision of any services in a transaction otherwise excluded from the DTPA will give rise to consumer status"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/f2d/804/0860-01"
      ]
    },
    {
      "cite": "919 S.W.2d 164",
      "category": "reporters:state_regional",
      "reporter": "S.W.2d",
      "case_ids": [
        10001996
      ],
      "weight": 4,
      "pin_cites": [
        {
          "page": "166"
        },
        {
          "page": "166"
        },
        {
          "page": "167"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/sw2d/919/0164-01"
      ]
    },
    {
      "cite": "661 S.W.2d 705",
      "category": "reporters:state_regional",
      "reporter": "S.W.2d",
      "case_ids": [
        9949066
      ],
      "pin_cites": [
        {
          "page": "706"
        }
      ],
      "opinion_index": 0,
      "case_paths": [
        "/sw2d/661/0705-01"
      ]
    }
  ],
  "analysis": {
    "cardinality": 1764,
    "char_count": 43974,
    "ocr_confidence": 0.681,
    "pagerank": {
      "raw": 1.7417549696707335e-07,
      "percentile": 0.707132925510329
    },
    "sha256": "ecc389bd1ed600529cddc455154c279d830990d61a9b6750058549a51e064b85",
    "simhash": "1:db6e6904aeb31de1",
    "word_count": 7110
  },
  "last_updated": "2023-07-14T18:20:10.753344+00:00",
  "provenance": {
    "date_added": "2019-08-29",
    "source": "Harvard",
    "batch": "2018"
  },
  "casebody": {
    "judges": [
      "WE CONCUR: JONATHAN B. SUTIN and RODERICK T. KENNEDY, Judges."
    ],
    "parties": [
      "SANTA FE CUSTOM SHUTTERS & DOORS, INC., Plaintiff-Appellee/Cross-Appellant, v. HOME DEPOT U.S.A., INC., Defendant-Appellant/Cross-Appellee, and Santa Fe Custom Shutters & Doors, Inc., Plaintiff-Appellee, v. Home Depot, Inc., a Georgia corporation, Defendant-Appellant."
    ],
    "opinions": [
      {
        "text": "OPINION\nALARID, Judge.\nINTRODUCTION\n{1} Defendant-Appellant, Home Depot U.S.A., Inc. (Home Depot), is a foreign corporation with headquarters in Atlanta, Georgia. Plaintiff-Appellee, Santa Fe Custom Shutters and Doors, Inc. (SFCS), is a New Mexico corporation.\n{2} In 1995, Julie Lubke and Martin Doobrovo began manufacturing custom shutters in Santa Fe, New Mexico. Subsequently Lubke and Doobrovo incorporated their business as SFCS. In addition to manufacturing shutters, SFCS would also deliver and install its products. In late 1995 and early 1997, SFCS entered into written \u201cInstaller Agreements\u201d with Home Depot by which SFCS was to provide custom shutters and installation services to customers of Home Depot at its stores in Albuquerque, New Mexico.\n{3} Starting in 1997, Paul Wyman, Home Depot\u2019s Divisional Install Manager for Home Depot\u2019s Southwest Division, encouraged SFCS to expand its production capacity. Wyman represented to SFCS that Home Depot would buy display samples from SFCS and place them in Home Depot stores in the Dallas/Fort Worth market. Wyman represented to SFCS that Home Depot would professionally market SFCS\u2019s products. Wyman represented to SFCS that if SFCS expanded and maintained its production capacity, he anticipated that Home Depot would forward large numbers of shutter orders to SFCS. Wyman further represented to SFCS that eventually Home Depot would market SFCS products nationwide.\n{4} SFCS and Home Depot entered into an oral agreement by which SFCS would increase and maintain its production capacity and produce shutters for sale in Home Depot\u2019s stores in the Dallas/Fort Worth market. Home Depot agreed to place display samples in its stores in the Dallas/Fort Worth market and to professionally market SFCS\u2019s products to Home Depot\u2019s customers. SFCS and Home Depot did not discuss or agree on the duration of the agreement, nor did they discuss or agree upon terms governing the termination of the agreement. In mid-1998, Home Depot began to offer and display SFCS\u2019s products in some of its Dallas/Fort Worth stores.\n{5} Relying on Wyman\u2019s representations, SFCS expanded its production capacity. SFCS moved into a larger facility, acquired more efficient equipment, and hired additional employees. SFCS obtained bank financing and borrowed from Lubke\u2019s and Doobrovo\u2019s retirement plans in order to finance the expansion. SFCS continued to expand its production capacity during 1999. By the end of 1999 SFCS had an annual production capacity of $1 million in gross sales. However, Home Depot did not aggressively market SFCS\u2019s products and services in its Dallas/Fort Worth stores. In 1999, SFCS sold approximately $200,000 worth of products and services through Home Depot.\n{6} The relationship between SFCS and Home Depot soured. SFCS asserted that Home Depot had not lived up to its commitment to market SFCS\u2019s products and services to its customers in the Dallas/Fort Worth market. In February 2000, SFCS and Home Depot agreed to mutual commitments to improve the program and increase sales of SFCS\u2019s products and services in the Dallas/Fort Worth market. Nevertheless, on March 20, 2000, Home Depot abruptly terminated SFCS\u2019s business relationship with Home Depot stores in the Dallas/Fort Worth market. On July 17, 2000, Home Depot terminated all business relationships with SFCS.\n{7} SFCS sued Home Depot. The district court conducted an eight-day bench trial. The district court determined that Home Depot was liable under four alternative theories: (1) breach of contract, (2) common-law fraud, (3) violation of the New Mexico Unfair Practices Act (UPA), and (4) violation of the Texas Deceptive Trade Practices-Consumer Protection Act (DTPA). The district court awarded SFCS $3,770,039 in compensatory damages under each theory. The district court trebled the compensatory damages awarded on the UPA and DTPA claims for an award under each statute of $11,310,117. The district court awarded $1,000,000 in punitive damages on the breach of contract claim and $1,000,000 in punitive damages on the fraud claim. Lastly, the district court awarded post-judgment interest. The district court entered a judgment awarding SFCS treble damages of $11,310,117 and post-judgment interest in the amount of $688,936, for a total award of $11,999,053.\n{8} Subsequently, in a Supplemental Judgment, the district court awarded SFCS $3,045,338.58 in attorney fees and costs.\n{9} Both parties appeal.\nThe Texas DTPA\n{10} Home Depot argues that the district court erred in not dismissing SFCS\u2019s DTPA claim. We agree.\n{11} Under the DTPA, only consumers have standing to bring a claim. Flenniken v. Longview Bank & Trust Co., 661 S.W.2d 705, 706 (Tex.1983). To qualify as a consumer, the plaintiff must have sought or acquired goods or services by purchase or lease, and the goods or services so acquired must form the basis of the DTPA claim. See Maginn v. Norwest Mortgage, Inc., 919 S.W.2d 164, 166 (Tex.App.1996). SFCS does not claim that it acquired goods from Home Depot. SFCS argues that it has standing as a consumer under the DTPA because it acquired \u201cmarketing services\u201d from Home Depot. Where, as here, the operative facts are not in dispute, whether a plaintiff was a consumer in relation to a transaction is a question of law. FDIC v. Munn, 804 F.2d 860, 863 (5th Cir.1986) (applying DTPA); cf. N.M. Dep\u2019t of Labor v. A.C. Elec., Inc., 1998-NMCA-141, \u00b68, 125 N.M. 779, 965 P.2d 363 (construing NMSA 1978, \u00a7 50-4-22 (1999)); Jicarilla Apache Nation v. Rodarte, 2004-NMSC-035, \u00b624, 136 N.M. 630, 103 P.3d 554.\n{12} In applying the DTPA, Texas courts distinguish between services that are the \u201cobjective\u201d of a transaction and services that are merely \u201cincidental.\u201d Maginn, 919 S.W.2d at 166. Services that are not the \u201cend and aim\u201d of the transaction and that serve no purpose other than facilitating the objective of the transaction are incidental as a matter of law. Id. at 167. A plaintiffs receipt of some incidental benefit from services performed by the defendant does not confer consumer status on the plaintiff if the plaintiffs objective in entering into the transaction is not the acquisition of goods or services. See id. Applying Texas law interpreting the DTPA, we hold as a matter of law that \u201cthe end and aim\u201d of SFCS\u2019s contract with Home Depot was the receipt of payment of the purchase price of its goods and services. Marketing efforts by Home Depot directed at its own customers were incidental to SFCS\u2019s ultimate objective of obtaining payment for goods and services sold to Home Depot. \u201cMoney is not \u2018goods\u2019 under the DTPA, and acts to acquire money are not attempts to acquire services as defined by the DTPA.\u201d Canfield v. Bank One, Tex., N.A., 51 S.W.3d 828, 839 (Tex.App. 2001). SFCS\u2019s attempt to characterize itself as a consumer is a variant of the discredited argument that because \u201call transactions involve human service to some extent, the cost of which is included in the price of the transaction ... all \u2018services\u2019 in any transaction are purchased services under the DTPA.\u201d Munn, 804 F.2d at 863-64 (rejecting the argument that the provision of any services in a transaction otherwise excluded from the DTPA will give rise to consumer status). Under Texas law, SFCS\u2019s relationship to the SFCSHome Depot transaction was as a seller of goods and services whose objective was payment in money for those goods and services. As a seller, SFCS lacks standing under the DTPA.\nNew Mexico UPA\n{13} Home Depot argues that SFCS lacks standing to bring a claim under the UPA. We agree.\n{14} The Unfair Practices Act defines an \u201cunfair or deceptive trade practice\u201d as\nany false or misleading oral or written statement, visual description or other representation of any kind knowingly made in connection with the sale ... of goods or services ... by any person in the regular course of his trade or commerce, which may, tends to or does deceive or mislead any person.\nSection 57-12-2(D). As we read this provision, the UPA contemplates a plaintiff who seeks or acquires goods or services and a defendant who provides goods or services. In an effort to establish UPA standing as a purchaser of services, SFCS argues that we should treat Home Depot\u2019s activities in marketing SFCS\u2019s shutters to Home Depot\u2019s own customers as marketing services purchased by SFCS. We did not find this argument persuasive in the context of the DTPA and we do not find it persuasive in the context of the UPA.\n{15} Whether Home Depot\u2019s activities in marketing SFCS\u2019s products and services to Home Depot\u2019s customers constituted a sale of services within the meaning of Section 57-12-2(D) involves both a question of statutory construction and the application of the statute as construed to the specific facts of this case. See A.C. Elec., Inc., 1998-NMCA-141, \u00b6 8, 125 N.M. 779, 965 P.2d 363. Here, the historical facts are not in dispute; accordingly, we are faced with a pure question of law, subject to de novo review. Jicarilla Apache Nation, 2004-NMSC-035, \u00b6 24, 136 N.M. 630, 103 P.3d 554. Although the district court purported to find that the transaction between Home Depot and SFCS involved the exchange, sale, or distribution of Home Depot\u2019s marketing services, we are not bound by the district court\u2019s characterization of an issue of law as a finding of fact. See Latta v. Harvey, 67 N.M. 72, 76, 352 P.2d 649, 651 (1960) (observing that it is improper for a trial court to make findings as to legal conclusions).\n{16} The district court found that SFCS agreed to \u201cproduce shutters for sale through Home Depot\u2019s stores at mutually agreed-upon prices.\u201d This finding is consistent with the common understanding that Home Depot\u2019s role in the transaction with SFCS would have been as a buyer of goods or services, while SFCS\u2019s role was that of a seller. See NMSA 1978, \u00a7 55-2-103(l)(a), (d) (1993).\n{17} If the legislature had defined an unfair or deceptive trade practice in terms of misrepresentations made in connection with the sale or purchase of goods or services, we might be inclined to recognize a claim against Home Depot as a buyer of goods and services. However, the legislature has not chosen to treat sellers and buyers identically under the UPA. Consistent with its purpose as consumer protection legislation, Ashlock v. Sunwest Bank, 107 N.M. 100, 102, 753 P.2d 346, 348 (1988); overruled on other grounds by Gonzales v. Surgidev Corp., 120 N.M. 133, 899 P.2d 576 (1995), the UPA gives standing only to buyers of goods or services. See Channel Cos. v. Britton, 167 N.J.Super. 417, 400 A.2d 1221 (1979) (construing New Jersey Consumer Fraud Act and observing that \u201c[t]he legislative concern was the victimized consumer, not the occasionally victimized seller\u201d).\n{18} It is not at all unusual for a sales contract to impose an executory duty on the purchaser to promote sales of the purchased goods or services. See, e.g., NMSA 1978, \u00a7 55-2-306(2) (1961) (imposing a statutory duty on the buyer under an exclusive dealing contract to use best efforts to promote the sale of the seller\u2019s goods); Custom Communications Eng\u2019g, Inc. v. E.F. Johnson Co., 269 N.J.Super. 531, 636 A.2d 80, 83 (1993) (observing that a distributorship agreement expressly imposed a duty on the distributor to use best efforts to promote the sale of the manufacturer\u2019s products). We have not found any case treating the activities of a buyer of goods or services in promoting sales to its own customers of purchased goods or services as a separate sale of marketing services to the manufacturer or supplier of the goods or services. We hold that Home Depot\u2019s activities in marketing SFCS\u2019s shutters and installation services to Home Depot\u2019s own customers was not a sale of marketing services to SFCS for purposes of Section 57-12-2(D); with respect to the SFCS-Home Depot transactions, SFCS was a seller of goods and services, not a buyer. As a seller of goods and services, SFCS lacks standing to bring a UPA claim against Home Depot.\nEvidentiary Rulings\n{19} Home Depot appeals two evidentiary rulings of the district court. We apply a de novo standard to the question of whether the district court utilized the correct evidentiary rule or standard. State v. Torres, 1999-NMSC-010, \u00b628, 127 N.M. 20, 976 P.2d 20. We otherwise review the district court\u2019s rulings admitting or excluding evidence for an abuse of discretion. Gonzales v. N.M. Dep\u2019t of Health, 2000-NMSC-029, \u00b624, 129 N.M. 586, 11 P.3d 550.\n{20} The district court permitted SFCS to call Mark Berry, who testified in considerable detail as to the dealings between Home Depot and Snappy Sheds, a family-owned business engaged in the manufacture of portable metal storage sheds in Truth or Consequences, New Mexico. The district court overruled Home Depot\u2019s objection to this testimony, agreeing with SFCS\u2019s argument that it was admissible under Rule 11-404(B) NMRA to establish intent and motive. Home Depot argues that evidence of Snappy Sheds\u2019 experience with Home Depot was inadmissible under any theory and should have been excluded. SFCS responds that the Snappy Sheds\u2019 evidence was properly admitted pursuant to Rule 11-404(B) to establish that Home Depot acted with fraudulent intent and a culpable state of mind. As we explain below, the admission of evidence of Snappy Sheds\u2019 experience with Home Depot under Rule 11-404(B) was error.\n{21} Berry testified that his family began manufacturing and selling the sheds in 1999 as a sideline to a construction and steel fabrication business. Initially, Berry and his family members focused on mobile home outlets, feed stores, and hardware stores as potential outlets for the sheds. Between start-up and May 2000, they sold approximately 150 sheds through their own marketing efforts. They phased out other aspects of their family business in order to concentrate on the sheds. In early 2000, Berry was contacted by a Lubbock, Texas businessman who previously had indicated his interest in becoming a Snappy Shed dealer. During this conversation, the potential dealer told Berry that he had been in contact with a \u201clarge hardware store chain,\u201d and that he was attempting to set up a meeting between Berry and representatives of the chain. A meeting and demonstration took place in Lubbock in April 2000. At the meeting, Berry was excited to learn that the \u201clarge hardware store chain\u201d was Home Depot.\n{22} At the initial meeting, Home Depot was represented by Paul Wyman, Home Depot\u2019s Divisional Install Manager for the Southwest Division, and by Pat Kinney, a furnishing install manager for a district within the Southwest Division. Berry testified that he was \u201cecstatic\u201d because \u201cthey\u2019re [Home Depot] the big boys, they\u2019re the No. 1.\u201d Berry came away from the meeting with the understanding that there was a \u201cstrong possibility\u201d that Wyman would place the sheds in stores throughout the Southwest Division.\n{23} A few weeks after the Lubbock meeting, Berry demonstrated the shed to a group of Home Depot store managers in Las Cruces, New Mexico. Kinney, Wyman, and store managers from Lubbock, Midland, Odessa, El Paso, and Las Cruces were present. The managers appeared enthusiastic about selling the sheds in their stores. Berry recalled that \u201c[t]hey had basically the same reaction of, \u2018How soon can we get these in our stores?\u2019 \u201d Wyman told Berry that he was \u201cvery excited about trying to get ... our product into the Home Depot store, and he wanted to get them in right as soon as possible, right away.\u201d\n{24} The next day, May 12, 2000, Kinney and Wyman met with Berry and his brother-in-law, Martin Gomez. During this meeting, Gomez executed an Installer Agreement on behalf of Snappy Sheds. Berry and Gomez gave Kinney and Wyman a tour of their manufacturing facility. Berry recalled Wyman stating that the possibility of selling such a high quality shed \u201cgave him goosebumps, gave him chills\u201d and that \u201che was excited to know us now at the ground floor, so he could tell people later when we got big that he knew us back when.\u201d Wyman and Berry discussed production capacity. Berry told Wyman that they were set up to produce roughly 240 sheds a month. Wyman told Berry that he should be \u201cprepared to build up to that, beyond that, because once we branch out into other markets, get into all of his stores, our biggest problem would be being able to keep up with their sales.\u201d Wyman explained to Berry that \u201cthe two things that would cost us our contract with Home Depot would be customer [dissatisfaction or not being able to keep up with the sales from their stores.\u201d Wyman indicated that his concern was with Snappy Sheds\u2019 ability to provide product, not with Home Depot\u2019s ability to generate sales.\n{25} Wyman described to Berry the efforts that Home Depot would make to promote sales of the sheds:\nIt was pretty well-discussed that, agreed upon, that Home Depot\u2019s job is to sell the items that they have in their stores. We were to sell at cost demo models to their stores. I repeat, at our cost. And they were \u2014 we were going to give them literature as far as selling. They were going to keep the literature in stock, keep the [demo models] clean, make them accessible to the public. If they had weekend events or any particular events, that they would help promote our buildings at that point and push them.\n[W]e were to give them \u2014 give their stores PKs, which are product knowledge classes, and that their associates would push our buildings for us. Home Depot\u2019s office would help with advertising, get us in their catalogs.\n{26} Snappy Sheds began \u201cpreparing, building up the demos, so when they gave us the word, like we were told, when they gave us the word it was going to be time to move. So we started leaping in that manner, building up manpower, a little more equipment, material, inventory, in stock buildings.\u201d By early July 2000, Berry had set up demonstration sheds at Home Depot stores in southern New Mexico and west Texas.\n{27} Sales were \u201cpoor.\u201d Although Snappy Sheds had the capacity to produce 240 sheds per month, sales through Home Depot stores amounted to six or eight per month. Berry testified that he experienced \u201clarge problems as far as the [sheds] being covered up by other products that they sold; customers not being able to get to them; Home Depot associates storing items in them; Home Depot associates not knowing the product.\u201d When Snappy Sheds gave product knowledge classes for sales associates, \u201cvery few associates would show, even after they had been scheduled for days and weeks in advance. Some would be cancelled, some would be postponed, some just not dealt with.\u201d\n{28} Berry raised the possibility of moving Snappy Sheds into more Home Depot stores to increase sales. Snappy Sheds expanded into Home Depot stores in Albuquerque and Santa Fe. Berry also inquired into moving into the Dallas/Fort Worth market. Berry was told by Home Depot management to \u201c[b]e prepared to be buried in sales\u201d and to \u201cjust hang in there, Home Depot would get our sales up.\u201d In anticipation of moving into Home Depot stores in the Dallas/Fort Worth market Snappy Sheds acquired new vehicles and trailers, and Berry moved to Dallas. Snappy Sheds and its principals financed the new equipment by borrowing money. Snappy Sheds was \u201cstrapped\u201d financially and its principals were \u201cequally as stressed.\u201d Sales in Dallas were worse than the first few months in New Mexico. Berry attempted to persuade Home Depot management to allow Snappy Sheds to expand into additional stores in Dallas in order to increase sales. Snappy Sheds was given two more stores in Texas, one in Tyler and another in Longview. Sales did not improve. By April 2001, Snappy Sheds and its principals were in \u201c[d]ire straits.\u201d Suppliers would not extend credit and some quit dealing with Snappy Sheds. Snappy Sheds\u2019 creditors began exercising security interests in its accounts receivables. Berry believed that the low sales were attributable to Home Depot\u2019s failure to push sales. In July 2001, Berry wrote Home Depot, explaining that Snappy Sheds was bankrupt and would no longer be supplying products to Home Depot. Berry summarized his family\u2019s experience with Home Depot:\nWe were naive enough to, I guess, to trust them. They kept telling us, promising us that they would help us. They would get our sales up, do whatever that was necessary. Once it got a certain point, then we had no other options.\n{29} Rule 11-404(B) provides that \u201cEvidence of other ... acts is not admissible to prove the character of a person in order to show action in conformity therewith. It may, however, be admissible for other purposes, such as proof of ... intent ... or absence of mistake or accident.\u201d (Emphasis added.) For evidence to be properly admissible \u201cfor other purposes,\u201d such as establishing a party\u2019s state of mind, the evidence must bear on the issue in question \u201cin a way that does not merely show propensity.\u201d State v. Niewiadowski, 120 N.M. 361, 363-64, 901 P.2d 779, 781-82 (Ct.App.1995). Although we agree with SFCS that the evidence of Snappy Sheds\u2019 experience with Home Depot tends to make it appear more likely that SFCS\u2019s roughly contemporaneous experience with Home Depot was intentional, rather than mistaken or accidental, this evidence is persuasive precisely because it tends to establish Home Depot\u2019s character for reneging on its promises to small, unsophisticated businesses. In closing argument, SFCS relied on Berry\u2019s testimony to argue that Home Depot has a bad corporate character:\nwhat happened to [Lubke] and [Doobrovo] is not some aberration. This is not a unique circumstance. We unfortunately during our discovery in Atlanta found a letter from Mr. Berry that\u2019s in evidence. And that letter jumped out at us because it was unbelievably similar to what these people had been told. And you heard Mr. Berry. These people made the same mistake that Mr. Berry testified to. They trusted Home Depot, and it led to the same result. The Berry family businesses were all bankrupted. Two of the three Berrys went through bankruptcy, and [Lubke] and [Doobrovo] lost Santa Fe Shutters. And, Your Honor, at some point this kind of business practice has to be stopped. Because how many more family businesses like these have to be destroyed?\nWe hold that evidence of Snappy Sheds\u2019 experience with Home Depot constituted improper evidence of \u201cthe character of a person in order to show action in conformity therewith.\u201d State v. Ruiz, 2001-NMCA-097, \u00b6 18, 131 N.M. 241, 34 P.3d 630 (reversing the defendant\u2019s criminal conviction and observing that the use of evidence of other bad acts to show \u201cthat [the][d]efendant had a tendency to abuse children sexually, and if he abused one girl, then he likely abused the others\u201d is \u201cexactly what Rule 11-404(B) does not allow\u201d). The district court erred in admitting this evidence under Rule 11-404(B).\n{30} SFCS argues that in any event the admission of this evidence was harmless. Quoting Builders Steel Co. v. Commissioner of Internal Revenue, 179 F.2d 377, 379 (8th Cir.1950), SFCS argues that \u201cit is virtually impossible for a trial judge to commit reversible error by receiving incompetent evidence.\u201d We cannot agree.\n{31} In a bench trial, a district court frequently must disregard evidence that has been offered by a party, but which the court has excluded. See State v. Campos, 1996-NMSC-043, \u00b627, 122 N.M. 148, 921 P.2d 1266 (observing that in a bench trial the judge serves as both \u201cgatekeeper\u201d and factfinder). In such cases, we presume that the district court disregarded the incompetent evidence. Gray v. Grayson, 76 N.M. 255, 256, 414 P.2d 228, 229 (1966) (noting the general rule that the district court may be presumed to have disregarded incompetent evidence). This rule has obvious logical limits. When a district court in its role as gatekeeper overrules an objection and admits evidence, it is illogical to presume that the district court in its role as factfinder will disregard evidence that it already has concluded is admissible. This is particularly true when that evidence is highly persuasive. People v. De Groot, 108 Ill.App.2d 1, 247 N.E.2d 177, 181-82 (1969) (observing that \u201c[w]here an objection has been made to the evidence and overuled, [sic] it cannot be presumed that the evidence did not enter into the court\u2019s consideration. The ruling itself indicates that the court thought the evidence proper\u201d). We find SFCS\u2019s argument that the district court could not have used the evidence of Snappy Sheds\u2019 experiences for an improper purpose to be somewhat disingenuous considering that (1) in its closing argument SFCS pointedly invited the district court to infer from two suppliers\u2019 experiences that Home Depot was untrustworthy and had engaged in a business practice of deceit and broken promises; and (2) in its proposed findings of fact and conclusions of law, SFCS referred to Berry\u2019s testimony as evidentiary support for findings that Home Depot\u2019s conduct was \u201cmalicious, reckless, wanton, oppressive and fraudulent\u201d and that Home Depot made representations to SFCS \u201cknowing that the representations were false and misleading.\u201d The district court adopted SFCS\u2019s requested finding that Home Depot\u2019s conduct was \u201cmalicious, reckless, wanton, oppressive and fraudulent\u201d but added the additional phrase \u201cand not as a result of mistake but was a regular practice of Home Depot.\u201d Berry\u2019s testimony was the only evidence that tended to establish that Home Depot engaged in a regular practice of wrongful conduct toward small suppliers as opposed to one-time wrongful behavior towards SFCS. On such a record, we will not presume that the district court disregarded the improper evidence. See Moore v. Moore, 28 N.M. 463, 467, 214 P. 585, 586-87 (1923) (stating the rule that the reviewing court may assume that incompetent evidence was relied upon by a trial court where it \u201cwas the only evidence on the subject, or was evidence, without which the court could not properly have reached the result announced\u201d).\n{32} Error may not be predicated upon the erroneous admission of evidence \u201cunless a substantial right of the [objecting] party is affected.\u201d Rule 11-103(A) NMRA. Where there is a \u201chigh probability\u201d that the improper evidence may have influenced the factfinder, a \u201csubstantial right\u201d of the objecting party has been affected. City of Albuquerque v. PCA-Albuquerque # 19, 115 N.M. 739, 744, 858 P.2d 406, 411 (Ct.App.1993). Here, Berry testified in considerable detail about Snappy Sheds\u2019 experience with Home Depot, and SFCS emphasized that testimony in its closing argument. We are satisfied that there is a high probability that the evidence of Snappy Sheds\u2019 financially disastrous experience as a Home Depot supplier-installer influenced the district court in finding that Home Depot \u201cmade representations to [SFCS], knowing that the representations were false and misleading,\u201d and that Home Depot\u2019s conduct toward SFCS was \u201cmalicious, reckless, wanton, oppressive and fraudulent and not as a result of mistake but [as] a regular practice of Home Depot.\u201d The district court\u2019s error in admitting this evidence requires that we vacate the judgment on the fraud and contract counts, including the punitive damages awards. We vacate the judgment on the contract count, notwithstanding the general principle that contract liability is liability without fault, Restatement (Second) of Contracts 309, Introductory Note to Ch. 11 (1981), because the issue of Home Depot\u2019s state of mind was inextricably implicated in the district court\u2019s determination that Home Depot breached the implied covenant of good faith. The district court is directed to set aside the findings that Home Depot \u201cmade representations to [SFCS], knowing that the representations were false and misleading,\u201d and that Home Depot\u2019s conduct toward SFCS was \u201cmalicious, reckless, wanton, oppressive and fraudulent and not as a result of mistake but [as] a regular\u2019 practice of Home Depot\u201d; to reconsider the question of Home Depot\u2019s state of mind, disregarding the improper evidence relating to Snappy Sheds\u2019 experience with Home Depot; and to enter amended findings of fact and conclusions of law. See Gray, 76 N.M. at 257, 414 P.2d at 230.\n{33} As a second evidentiary claim of error, Home Depot argues that the district court improperly limited Home Depot\u2019s introduction of testimony concerning the details of complaints about SFCS made by sales associates and customers, erroneously ruling that such evidence was hearsay.\n{34} As we understand Home Depot\u2019s theory of admissibility, evidence of the details of these complaints was relevant to show Home Depot\u2019s state of mind \u2014 i.e., that Home Depot had good faith concerns about SFCS\u2019s willingness or ability to meet the expectations of customers and sales associates. Evidence establishing Home Depot\u2019s good faith concerns about SFCS\u2019s performance arguably would have tended to refute SFCS\u2019s claim that Home Depot acted with the culpable mental state required to support an award of punitive damages. See Romero v. Mervyn\u2019s, 109 N.M. 249, 255-56, 784 P.2d 992, 998-99 (1989) (distinguishing \u201c \u2018wrongful\u2019 \u201d breaches of contract sufficient to support an award of punitive damages from breaches \u201ccommitted intentionally for legitimate business reasons or those that are the result of inadvertence\u201d).\n{35} We agree with Home Depot that to the extent statements by out-of-court declarants were offered as circumstantial evidence of Home Depot\u2019s state of mind, this testimony was not hearsay. Hearsay is \u201can utterance by one person, which is offered only to evidence the state of mind which ensued in another person in consequence of the utterance, is admissible insofar as the hearsay rule is concerned.\u201d Glass v. Stratoflex, Inc., 76 N.M. 595, 601, 417 P.2d 201, 204 (1966); see also State v. Stampley, 1999-NMSC-027, \u00b6 39, 127 N.M. 426, 982 P.2d 477 (holding that out-of-court statements identifying the defendant as the perpetrator were not hearsay to the extent they were admitted to refute the defendant\u2019s claim that the investigating officer acted unreasonably and with an improper motive in focusing her investigation on the defendant).\n{36} Because we are reversing and remanding on other grounds, the district court should use the opportunity presented by remand to revisit the issue of the admission of Home Depot\u2019s evidence of the details of specific complaints. At trial the district court generally precluded Home Depot\u2019s witnesses from testifying as to the specific details of complaints from customers and sales associates, ruling that such evidence was hearsay. The district court nevertheless allowed Home Depot\u2019s witnesses to testify about their own understanding of problems with SFCS, as long as they did not recount specific out-of-court statements by other persons. Within the parameters established by the district court, Home Depot introduced considerable testimony that customers, sales associates, and managers had problems with the quality of service provided by SFCS. Our opinion should not be understood to preclude the district court from considering other grounds for sustaining SFCS\u2019s objection to the admission of this evidence or to preclude the district court from exercising its discretion under Rule 11-403 NMRA; we merely hold that exclusion of this evidence solely on the hearsay grounds was improper.\nBenefit-of-the-Bargain Damages\n{37} Home Depot argues that the district court erred by awarding SFCS benefit-of-the-bargain damages based upon anticipated sales over a five-year period subsequent to Home Depot\u2019s termination of the agreement with SFCS. Because this issue will likely recur on remand, we address it even though we have vacated the judgment on other grounds.\n{38} Although the parties have relied on common-law authorities in briefing this case, it is immediately apparent that the contract between SFCS and Home Depot involved the mixed sale of goods (shutters) and services (installation), with the goods component clearly predominating. Plantation Shutter Co. v. Ezell, 328 S.C. 475, 492 S.E.2d 404 (1997); Kirkpatrick v. Introspect Healthcare Corp., 114 N.M. 706, 709-10, 845 P.2d 800, 803-04 (1992) (discussing \u201cprimary purpose\u201d test). Additionally, our Supreme Court has held that a distributorship agreement \u2014 defined as \u201ca contract for the sale of a product from a manufacturer at wholesale prices that is to be marketed in a specific area by the distributor\u201d \u2014 is subject to Article 2 of the Uniform Commercial Code (UCC). United Wholesale Liquor Co. v. Brown-Forman Distillers Corp., 108 N.M. 467, 775 P.2d 233 (1989). We hold that the agreement between SFCS and Home Depot is governed by Article 2 of the UCC. The facts that the contract imposed SFCS a duty to maintain sufficient capacity to meet Home Depot\u2019s needs and imposed on Home Depot a duty to market SFCS\u2019s goods and services to Home Depot\u2019s customers does not take the contract out of Article 2. See \u00a7 55-2-306(2) (requiring seller under exclusive requirements contract to use best efforts to supply goods and requiring buyer to use best efforts to promote sales of the product); see also 2A Ronald A. Anderson, Anderson on the Uniform Commercial Code \u00a7 2-306:54 (3d ed.1997 rev.) (summarizing the duties imposed by the UCC on a buyer of goods under a requirements contract).\n{39} As we demonstrate below, Article 2 expressly deals with the termination of a sales contract of indefinite duration. Where the legislature has spoken comprehensively and in detail on a subject, it is an indication that the legislature intends to displace the common law dealing with the same subject. Rutherford v. Darwin, 95 N.M. 340, 343, 622 P.2d 245, 248 (Ct.App.1980). We therefore apply the provisions of Article 2 governing termination of sales contracts of indefinite duration, rather common-law principles. See id. (holding that UCC law of restrictive endorsements is sufficiently comprehensive and detailed to exclude common-law exceptions which are not mentioned).\n{40} The district court found that: (1) Home Depot and SFCS did not discuss or agree upon the duration of the contract, and (2) Home Depot and SFCS did not discuss or agree upon a reasonable time for notice of termination. Where, as here, the parties have not addressed termination of an agreement for an indefinite duration, Article 2 supplies the following default terms:\n(2) Where the contract provides for successive performances but is indefinite in duration it is valid for a reasonable time but unless otherwise agreed may be terminated at any time by either party.\n(3) Termination of a contract by one party except on the happening of an agreed event requires that reasonable notification be received by the other party.\nNMSA 1978, \u00a7 55-2-309 (1961).\n{41} According to a leading commentator:\nWhen a continuing contract does not contain any terms specifying the duration of the contract, it continues for a reasonable time but may be terminated at any time, without regard to whether a reasonable time has already expired, by one party upon the giving of reasonable notice.\nAnderson, supra \u00a7 2-309:36 (emphasis added; footnotes omitted).\n{42} SFCS argues that notwithstanding the at-will nature of its business relationship with Home Depot, we should treat Home Depot\u2019s exercise of its right to terminate its relationship with SFCS as a breach of the duty of good faith. SFCS argues that unless we apply the duty of good faith to limit Home Depot\u2019s right to terminate,\n[Home Depot] would be free to (a) entice, through misrepresentation, a company like [SFCS] to enter into a contractual relationship of indefinite duration requiring enormous up-front investments and debt, (b) promise a partnership likely to produce substantial profits, (c) fail to keep binding promises to professionally market the company\u2019s product, and (d) before the anticipated profits could be realized, terminate the arrangement in breach of any notion of good faith and fair dealing.\n{43} We agree with SFCS that the implied duty of good faith, see \u00a7 55-1-203, applies in the context of a termination of a contract of indefinite duration. That does not mean, however, that the general duty of good faith overrides the right to terminate \u201cat any tipie\u201d specifically conferred by \u00a7 55-2-309(2).\nThere can be no question that the broad terms of UCC \u00a7 1-203[recognizing an implied duty of good faith] mandate that the limitation of good faith apply to all actions taken under the authority of the Code. This, however, does not answer the question of what is meant by \u201cgood faith\u201d in the context of a notice to terminate an indefinite duration contract. The very absence of any predicate that must be established as a condition precedent to terminating the contract emphasizes the absence of any significance to the good faith concept in this particular situation.\nAnderson, supra \u00a7 2-309:49 (footnotes omitted). Other leading commentators agree: \u201cWe do not believe that ideas of good faith should be used to deprive a terminating party of the rights it would otherwise have under 2-309(2).\u201d 1 James J. White & Robert S. Summers, Uniform Commercial Code 140 (4th ed.1995). We agree with Home Depot that \u201c[t]he essence of the at-will doctrine is the right of either party to cease doing business without liability for future profits the other party hopes it will earn if the relationship continues.\u201d (Emphasis added.)\n{44} The implied duty of good faith does not confer on a district court \u201ca roving commission to do whatever its wishes in the name of fairness.\u201d Cf. United Props. Ltd. v. Walgreen Props., Inc., 2003-NMCA-140, \u00b6 19, 134 N.M. 725, 82 P.3d 535 (discussing limitations on the authority of a district court exercising equity jurisdiction to relieve a party from the consequences of its failure to exercise an option in accordance with the terms of a lease). If SFCS desired the security of a contract binding Home Depot to a business relationship lasting a specific term of years, it was free to bargain for such a term. See Melnick v. State Farm Mut. Auto. Ins. Co., 106 N.M. 726, 732, 749 P.2d 1105,1111 (1988) (observing that \u201c[p]arties to a contract may negotiate and bargain for provisions which are beneficial to them\u201d and declining to apply common-law implied covenant of good faith and fair dealing to override express provision making insurance agency terminable at will). In the absence of such a term, Home Depot had the right to terminate its contractual relationship with SFCS \u201cat any time,\u201d under Section 55-2-309(2), and this was so without regard to whether the contract had been in effect for a reasonable time when Home Depot terminated the contract. Anderson, supra at \u00a7 2-309:36. The district court concluded that SFCS was entitled to damages for lost profits calculated over a five-year period beginning January 1, 2000. In view of Home Depot\u2019s right to terminate its contracts with SFCS at any time, which there is no dispute Home Depot exercised on March 20, and July 17, 2000, the district court\u2019s use of the five-year period in calculating benefit-of-the-bargain damages was error.\n{45} Our decision does not inexorably lead to the hyperbolically dire consequences predicted by SFCS for several reasons. First, we see no reason for precluding a party who has been fraudulently induced to enter into a contract from electing to recover costs incurred in preparing to perform the contract as an alternative to seeking damages for the loss of the benefit of the bargain. See E. Allan Farnsworth, Contracts \u00a7 12.16 (3d ed.1999) (discussing reliance interest as an alternative measure of damages for breach of contract); 1 Roy Ryden Anderson, Damages under the Uniform Commercial Code \u00a7 1:3 (2d. ed.2003) (observing that \u201cthe basic law of contract regarding restitution and reliance is preserved for Code cases by Section 1-103\u201d); Restatement (Second) of Torts \u00a7 549(l)(b) (1977) (recognizing that victim of fraud may recover pecuniary loss suffered as the result of reliance upon the misrepresentation). SFCS could have sought recovery of damages measured by its \u201cenormous\u201d up-front investment; instead, SFCS elected to pursue damages measured by the benefit of the bargain. Second, if the breaching party\u2019s representations in fact are binding promises, those promises may be enforced under established principles of contract law. Under our holding, SFCS is entitled to damages based upon profits that would have accrued if Home Depot had professionally marketed SFCS\u2019s products and services over the period prior to termination. SFCS may also be entitled to posi-termination damages if the district court determines on remand that Home Depot failed to provide reasonable notification of its decision to terminate its business relations with SFCS and SFCS suffered damages due to the lack of reasonable notification. RGJ Assoc., Inc. v. Stainsafe, Inc., 300 F.Supp.2d 250 (D.Mass.2004) (discussing measure of seller\u2019s damages for buyer\u2019s breach of the duty of reasonable notification in the context of an unwritten requirements contract; distinguishing damages caused by inadequate notice of termination from non-recoverable profits lost as a result of the termination of a contract of indefinite duration). Lastly, in cases of fraud or cases involving breach of contract accompanied by reckless disregard for the plaintiffs rights, the injured party may recover punitive damages. E.g. Garcia v. Coffman, 1997-NMCA-092, \u00b6\u00b6 34-36, 124 N.M. 12, 946 P.2d 216 (affirming award of punitive damages for fraud); Paiz v. State Farm Fire & Cas. Co., 118 N.M. 203, 211, 880 P.2d 300, 308 (1994) (discussing standards for awarding punitive damages in breach of contract eases). Although we have vacated the award of punitive damages, our decision does not foreclose an award of punitive damages on remand.\nIssues Rendered Moot\n{46} Home Depot appeals from the district court\u2019s award of attorney fees. SFCS cross-appeals the amount of damages awarded under the DTPA. Our determination that SFCS lacks standing under both the DTPA and UPA requires that we vacate the award of attorney fees. Our determination that SFCS lacks standing under the DTPA even to seek damages renders moot SFCS\u2019s cross-appeal as to the amount of damages.\nCONCLUSION\n{47} We reverse the judgment of the district court and remand for proceedings consistent with this opinion.\n{48} IT IS SO ORDERED.\nWE CONCUR: JONATHAN B. SUTIN and RODERICK T. KENNEDY, Judges.\n. NMSA 1978, \u00a7\u00a7 57-12-1 to -22 (1967, as amended through 2003).\n. Tex. Bus & Com.Code Ann. \u00a7\u00a7 17.41 to 17.63 (West 2002).\n. There is no dispute that Home Depot agreed to place displays of SFCS's products in its stores in the Dallas/Fort Worth market and to train its sales staff so that they would be able to assist Home Depot's customers in ordering shutters. The district court found that Home Depot's marketing expertise was a \"central\u201d factor in SFCS's decision to expand into the Dallas/Fort Worth market. The district court found that \"[SFCS] agreed to ... produce shutters for sale through Home Depot's stores at mutually agreed-upon prices.\u201d\n. SFCS's economics expert calculated SFCS\u2019s damages on the assumption that ten percent of the gross amount of a typical order was attributable to installation charges.",
        "type": "majority",
        "author": "ALARID, Judge."
      }
    ],
    "attorneys": [
      "Larry D. Maldegen, William P. Temple-man, Stephen J. Lauer, Sharon W. Horndeski, Comeau, Maldegen, Templeman & Indall, LLP, Santa Fe, NM, for Plaintiff-Appellee/Cross-Appellant.",
      "Alice T. Lorenz, Miller, Stratvert P.A., Albuquerque, NM, Andrew S. Montgomery, Montgomery & Andrews, P.A., Santa Fe, NM, for Defendanb-Appellant/Cross-Appellee."
    ],
    "corrections": "",
    "head_matter": "2005-NMCA-051 113 P.3d 347\nSANTA FE CUSTOM SHUTTERS & DOORS, INC., Plaintiff-Appellee/Cross-Appellant, v. HOME DEPOT U.S.A., INC., Defendant-Appellant/Cross-Appellee, and Santa Fe Custom Shutters & Doors, Inc., Plaintiff-Appellee, v. Home Depot, Inc., a Georgia corporation, Defendant-Appellant.\nNos. 24,203, 23,825.\nCourt of Appeals of New Mexico.\nMarch 4, 2005.\nCertiorari Denied, No. 29,125, May 1, 2005.\nAs Corrected May 24, 2005.\nLarry D. Maldegen, William P. Temple-man, Stephen J. Lauer, Sharon W. Horndeski, Comeau, Maldegen, Templeman & Indall, LLP, Santa Fe, NM, for Plaintiff-Appellee/Cross-Appellant.\nAlice T. Lorenz, Miller, Stratvert P.A., Albuquerque, NM, Andrew S. Montgomery, Montgomery & Andrews, P.A., Santa Fe, NM, for Defendanb-Appellant/Cross-Appellee."
  },
  "file_name": "0524-01",
  "first_page_order": 556,
  "last_page_order": 569
}